Objective:

Natrelle® was evolving its consumer brand and needed a website that felt more modern, approachable, and relevant to today's patient while still communicating the trusted expertise and credibility of a medical aesthetics brand. There was also a need to stay in visual alignment with the other Allergan Aesthetic brands (Botox and Juvéderm).

Solution:

I worked with the lead brand strategist to rethink how Natrelle® should speak to consumers online. We looked at competitor experiences, audience needs, positioning, and messaging, then translated those decisions into the site's content hierarchy, voice, and copy.